AEMBROSIA DESIGN STUDIO

Aembrosia Design Studio was created to take advantage of my expertise as a designer, craftsman/artisan and creative entrepreneur. Such expertise was mastered as I managed to run my personal brand of embroidered accessories in the last few years.

What can I do for your business?

Craftsmanship as a value: what being (also) an artisan has teached me.

I design with an artisanal approach. I see Craftsmanship as an approach to design, a way of thinking.

The artisan continuously masters his technique, and manages to harmonize both design and technical need, paying respect to the material used and its limits, and don’t try to exceed them; instead, the limit is enhanced as an opportunity of unicity. In the same way, I always try to highlight the inner characteristics of the technique and of the product that I am designing.

As a craftsman, I am aware that practice makes perfect; also, I believe that making mistakes is essential to interact with the raw materials and communicate with them. In fact, it is the raw material itself which show us what we are supposed to do in order to achieve the best result; such a creative process is carried on through trials and errors, trying to find the perfect balance between the technique, the practical needs of the product and the spirit which we would like to instill in it.

-Maria Francesca